RUH monogram and Defined by Feeling campaign artwork on a textured wall

RUH / DROP 002

The current feeling.

Discover PYAAR MEIN in Black and White. Ordering opens after launch.

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DEFINED BY FEELING.DROP 002 / PYAAR MEINDROP 001 / HUMPRE-LAUNCHDEFINED BY FEELING.DROP 002 / PYAAR MEINDROP 001 / HUMPRE-LAUNCH

Current release

DROP 002

PYAAR MEIN is the current chapter. HUM remains in the archive as DROP 001.

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Hover to reveal the back · DROP 002

The label

Music felt. Memory worn.

RUH translates emotional worlds into considered streetwear—through silhouette, texture and South Asian visual language.

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PYAAR MEIN Black T-shirt — front viewPYAAR MEIN White T-shirt — front view

DROP 002 / PYAAR MEIN

One feeling.
Two shades.

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RUH STUDIES · VOL. 002
PYAAR MEIN T-shirt — back viewPYAAR MEIN · Back view

Behind the piece · PYAAR MEIN

PYAAR MEIN is the current RUH release, presented in Black and White.

Black / White · M / L / XL · ৳650

View PYAAR MEIN

Release archive

Built as chapters.

The RUH archive unfolds one feeling at a time.

First access

Hear about the next feeling.

Drop notes, release dates and the stories behind the pieces. Nothing loud.